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Smartphones damaging MEA Tablet Market

Smartphones damaging MEA Tablet Market

Smartphones with big screens have taken over tablets in the Middle East and Africa (MEA). The region’s tablet market has been shrinking for the second quarter continuously in a row in the first three months of the year.

The market declined by 12.3 per cent year-on-year in the first quarter, reaching a total of 3.32 million units, according to the latest figures from leading research firm International Data Corporation (IDC).

“We are finding that consumers are increasingly reluctant to replace their existing devices, as the majority of tasks that were previously performed on tablets have now shifted to Smartphones with larger screens,” says Nakul Dogra, a senior research analyst for personal computing, systems and infrastructure solutions at IDC.

“Meanwhile, the continued depreciation of key African currencies against the US dollar – including the Nigerian naira, the South African rand and the Egyptian pound – has also acted as an inhibitor, as poor exchange rates make tablets more expensive,” states Dogra.

IDC expects shipments of detachable tablets, the bulk of which run on Windows platforms, to grow by 127.7 per cent in 2016.

In terms of vendor rankings, Samsung, which has the widest tablet portfolio, continued to lead the market in Q1 2016, with a 21.2 per cent share, despite suffering a 23.3 per cent decline in shipments, IDC said.

After a sluggish performance in the last quarter of the previous year, Lenovo retook second place with 12.3 per cent share, despite posting a 21.7 per cent decline in shipments. Apple rounded out the top three with 11.5 per cent share after posting an 11 per cent decline in shipments.

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