Web Design Bahrain, Web Site Company Bahrain, Social media marketing bahrian, digital marketing Bahrain
Samsung Pay & Apple Pay Launched in UAE

Samsung Pay & Apple Pay Launched in UAE

Contactless payments are rapidly booming across the globe. Driven by customer convenience and efficiency, this innovative payment method has opened up new dimension for daily transactions undertaken by consumers. Mobile wallets, online payment providers, near field communication (NFC) technology are transforming the space, allowing merchants to increase their point-of-sale transactions through customers making cashless payments.

Mobile payments have come a long way since Apple made a huge push into the space with Apple Pay in 2014. Google introduced Android Pay in 2015, and Samsung has joined the fray with its own mobile payment system called Samsung Pay.

Contact less Payment launched in UAE

Both Samsung pay and Apple Pay have launched their services in UAE, targeting the GCC market.

Samsung pay allows you to pay for your goods & services by simply by waving your Samsung device near a cash register instead of swiping a credit card or doling out your payment information. In the UAE, you can use the Galaxy S8, S8+, S7, S7 Edge, S6 Edge+, Note 5, the 2016 versions of the A5 and A7, the 2017 A Series and Gear S3 to avail the service.

Similarly, Apple Pay has also launched its service in UAE.The new service will allow users make payments using iPhone SE, iPhone 6 and later, and Apple Watch. In order to use the service, the devices need to be updated to iOS 11 and later, Apple said. The service will be available to debit and credit cards holders with six UAE-based institutions: Emirates NBD, Mashreq Bank, HSBC, RakBank, Standard Chartered and Emirates Islamic

With these payment app, users can quickly and easily call up the credit or debit card they want to use for any purchases. All it takes, really, is one tap.

Apple Pay & Samsung Pay

Here is a quick comparison.

APPLE PAY SAMSUNG PAY
Supported Devices iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X Galaxy S8, S8+, S7, S7 Edge, S6 Edge+, Note 5 ,A series 2017 versions,  A5 2016 version and  A7 2016 version
How to use it Fingerprint Fingerprint
How it works NFC (Radio Waves) NFC (Radio Waves) and MST (Magnetic Field)
Security Most Secure Most Secure
Pros Quick and Easy Quick and Easy
Works Everywhere
Cons Doesn’t work everywhere. Only some places have NFC enabled registers Magnetic option is annoying.
You must hold your device on certain way above the magnetic stripe reader

Read the detailed version below.

Apple Pay leverages the NFC contact method to interact and exchange information with contactless points of sale systems.

Using the iOS Wallet app, users are able to copy their credit/debit card data by capturing them with the iPhone’s camera. Once it’s stored on the iPhone, all that is needed to initiate the process is to place the iPhone in close proximity to the PoS terminal. From there, the transaction is authenticated by using the iPhone’s TouchID fingerprint sensor. As a whole, the process is pretty seamless.

Samsung Pay works on NFC terminals, just like Apple Pay. All that’s necessary is to just place the device near the terminal, and the two will interact with one another to complete the transaction.

Where it’s unique, though, is that Samsung Pay alternatively offers Magnetic Secure Transmission (MST) – wherein a magnetic coil embedded inside of the Galaxy device generates a dynamic magnetic field. That magnetic field effectively allows it to work with traditional credit/debit card terminals, which contains your payment information for a short period of time. This actually mimics the magnetic strip found on credit/debit cards.

In terms of security with this method, MST’s proximity is roughly no more than 3-inches in distance, so unless someone is right up there next to you, it’s pretty secure. Added to that, the transaction and payment information are not disclosed because it’s kept secured through tokenization, which substitutes the card’s number with a unique alphanumeric identifier that’s also encrypted.

The addition of MST widens Samsung Pay’s support in places we go each and every day, so in the event there’s no NFC-based terminal, users can revert to the MST method, which you’ll find to be more commonplace.

Even though we’re seeing this increase in adoption, the biggest question we have to remember is whether they can be our sole source for payments. Yes, cash is one thing, but for sure it’s nice that we have something that replaces our existing set of credit, debit, and bank cards. We might be delighted by this, however, we have to bear in mind that not all places accept them.

For more Marketing tips & technology news visit our Blog – AK Information technology,

Web design company in BahrainWeb development company Bahrain

About the Author