Email marketing is the process of sending commercial messages typically to a group of people, using email. Every email sent to a potential or current customer could be considered email marketing. It is now turning to an essential marketing base to grow your business. Email marketing helps you to make a direct contact with prospective clients, enhance the company / customer relationship, encourage repeat business, or send advertisements.
According to the Direct Marketing Association, email marketing brings in about $40 for every $1 you spend. That’s one of the highest ROIs for any type of marketing. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined (As per McKinsey).
Email marketing is popular because it is relatively easy, quick to get started, and inexpensive.
We will lists you some advantages of Email marketing –
Email marketing can increase sales – Email marketing helps you to reach your right targeted people. Your mail reach at right inbox can generate lots of leads. It also helps to improve your credibility. People give preference to business that often keeps in touch.
Save valuable money and time – By going digital you’ll avoid printing, paper, envelopes, mail handling, and postage costs. With different email templates you can change your promotional contents or appearance at any time without losing a penny, when compared to printing. Save your time from managing all the paper works. Weeks of work can be shortened to just a few hours by clicking a send button!!
Easy access for information – With the simple link on the email, your customers can reach your website and can know about your offers, service, deals etc allowing them to get easy access to your business.
Easily sharable – If your customer finds your mail interesting there is a natural tendency for them to share it among their friends and family. By simply clicking a forward button they can share the offers among their circle giving your business a wider audience.
Reach people on any device – With nearly two-third of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.
Be more professional – Email templates are designed in such a way that it makes you look more professional. You can insert your own content, include your logo, tagline, color palette, graphics to make sure it creates unique appearance that suits your business!!
Increase website traffic – Email marketing can be a great help to increase traffic to your website, prompting user to buy from you. For ecommerce business email marketing plays a huge role to generate new leads and awareness. It can help your business to keep a constant touch with your customers.
Get immediate results – When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.
Stay in touch with current clients – Your email newsletter is a great place to keep your clients up to date with what’s news in your business. It offers the flexibility to section database of customers with email. We can send targeted marketing campaigns that help in increased sales conversions because they are so specific. This also makes your customer feel special that makes them feel your business cares them!!
Easy to track results – Your email marketing performance can be tracked through analytics which gives you information like open and click-through rates, as well as the number of unsubscribes. All this data can help you to refine your email marketing technique, ensuring your campaigns are always improving. This gives you an idea whether your marketing efforts are generating results, or areas you need more specializing.
Interested in doing Email Marketing?
Look no further, AK Information Technology offers the best Email Marketing service in Bahrain. AKIT has the complete administration to use email promotions for your organization. We have been in the email marketing business in Bahrain for the past 10 years. Our expert panel can tackle the most complex email marketing campaigns with high-quality strategy, design, deployment, list management, tracking, testing and more.