Till now, 2016 treated Facebook extremely well. Previously having $5.4 billion in revenue, and an increase to 1.65 billion users across the globe. Mark Zuckerberg said, “Today, people around the world spend on average of more than 50 minutes a day using Facebook, Instagram and Messenger… and that doesn’t count WhatsApp”. For most people, Facebook is a hyper-personalized newspaper full of news, entertainment, communities, events, information, and stories that is refreshed every single day.
Marketers are now doing just about anything possible for a click, view, share, or reaction to content, and many think this practice is not sustainable. In 2016, Facebook has made their plans for live video quite obvious. They announced that individuals and Pages that “go live” will be rewarded with top-of-News-Feed placement and notifications. Facebook also acquired MSQRD, an augmented reality mobile app that looks and feels like Snapchat Lenses.
Expect to see Facebook continue to grow, continue to make acquisitions, and continue to battle it out with other platforms and content ecosystems for our attention. If you think 50 minutes every day is a lot, don’t be surprised if that number goes up if Facebook soon owns your favorite shopping app, fitness tracker, food delivery service, and other tools you typically use throughout your week.