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Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads

Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads

Facebook is now implementing new ideas and features to bring forward the business side of WhatsApp in much the same way it did with Messenger!!

Businesses can now add buttons to their ads running on their Facebook boosted organic posts that link to their WhatsApp accounts which enables users to contact them via the whatsapp messaging application. Facebook have earlier introduced click-to-Messenger Facebook ads in November 2016 as well as on Instagram. However unlike Messenger, the click-to-WhatsApp option is only available at facebook organic boosted post, and is not done through Ads Manager or Facebook’s Marketing API.

whats app marketing

Experts say that combining Facebook and WhatsApp eases the process of launching communications between people and brands, eliminating several unnecessary steps.

The social network said more than 1 million Facebook pages currently include WhatsApp numbers in their posts, and Facebook product marketing manager Pancham Gajjar said in an emailed statement. – “Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service

The WhatsApp-enabled Facebook ads will only be shown to people on Facebook who have WhatsApp installed on their phones. The ad will be having “Send Message” button with WhatsApp logo. Hitting the button will open WhatsApp to a preformatted message crafted by the business for a person to send to the business. People will be able to edit the message’s text before sending it, and the message will be delivered with an image of the initial Facebook ad so that the brand can identify which ad is responsible for the incoming message.

Now this option is available only for boosted posts.

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