Are you running a business and thinking to market your business on Instagram? No need think, it’s time to implement! It’s time to give some serious thoughts about running a sponsored post.
With over 800 Million active users, Instagram is an excellent tool for promoting your business. And doing a sponsored content on Instagram can help you to reach wide audience thereby accelerating your business.
You know what makes instgram sponsored posts keeps it apart from other social media ads? In case of other social media ads we can feel it as an AD, whereas Instagram sponsored posts seamlessly slide into your followers’ feeds.
See the below campaign done by Beats, similarly you can see many camapign done by different brands.
So if you know how to craft your campaign then you are going to rock!
Whatever be your Industry Automobile, Fashion, Professional service, technology or anything just browse through Instagram success stories to see how brands are utilizing this platform to get more exposure and sales.
Different types of Instagram ad & which is right for your business?
The following are the list of different type of Instagram ad-
Photos Ads –
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Pros: Simple, requires only a single eye catchy creative, fewer variables involved when A/B testing, CTA is hard to miss
Cons: Imagery needs to be eye-catching and visually interesting to be effective, captions are crucial as text is discouraged from this ad type
Ideal for – It’s a common type of Instagram ad, irrespective of Industry you can try this ad to promote your products or service, a product or launch etc.
Videos Ad –
A s post with the power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.
Pros – Best method to grab attention from users. Have the option to add texts verses photo ads, includes a static CTA so viewers don’t necessarily have to watch all the way through.
Cons – Needs a lot of effort and time to create a meaningful video. A short and catchy video lures users to watch it. Putting a longer video may not give you the desired results as viewers may lose interest.
Ideal for – All brands who wants to showcase their products or service in a interesting way and who can invest well for making videos.
Carousel Ads –
Adding another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Pros –Tends to create more interaction, allows you to display multiple images simultaneously, multiple images or messages create a more curiosity among the viewers.
Ideal for – For brands selling products or multiple variations of the same product, Carousel ads may be an ideal option. It offers more of a visual experience that the normal static ad, It can be used as a replacement of video ads too. It’s more creative than other type of ads.
Stories Ads –
You can complement your feed content with Instagram stories. Connect with over 300 million accounts using stories daily. Showcase stories with a series of images or video compelling users to click.
Pros – Allows your brand to tell a story, visually striking like video ads, offers an outstanding experience.
Cons – Requires the full attention of viewers, lots of efforts and time required for creative.
Slideshow ads –
Slideshow ads allow brands to combine up to 10 static images to put their ads in motion.
Pros: Motion-based ad that doesn’t require the creative or investment of video
Cons: Giving a feel more like an ad
Interested in Doing Instagram ads?
For running Instagram ad you need to have a facebook page. If you are familiar with facebook Ads manager then you can really go, In Instagram you have the option to do ad placement like manually place ad have the platform optimize your ads for placement depending on factors such as ad type and budget
So want to try Instagram Ads? Reach us we are the leading Social media Marketing Company in Bahrain