Amazon Dash buttons have been gaining traction and Kwik thinks there is room for a competitor. The Tel Aviv-based startup has designed a similar product and is working with Domino’s, Budweiser, Huggies and other brands to make ordering a pizza as easy as pressing a button — literally.
And the team is announcing that Norwest Venture Partners is leading a $3 million seed round to help Kwik fulfill their vision. The startup hopes that this capital will help them move beyond their beta-testing in Israel and expand to the U.S.
“Consumers like the convenience and simplicity of smart buttons,” said Sergio Monsalve, partner at Norwest Venture Partners. “This market is too big for only one player.”